- This is essentially what the inside of my head looks like.

Watch: Apparently, there are 520 ways to eat a Jaffa Cake

So of course, it fell on my shoulders to try out each one.

7w ago

Jaffa Cakes are a unique eating experience and everyone has their own way of enjoying them.

Jo Hemmings

Clearly lockdown boredom got to statistician Dr Geoff Ellis, and so he sat down and used qualitative and quantitative data (numbers and not numbers to you and I) to figure out how many permutations there are when it comes to the act of consuming Jaffa Cakes. Turns out there is a lot. 520 to be precise. Which is considerably more than the single method I use of ramming it in in one go. But clearly this in-depth sciencing of Jaffa Cakes hadn't gone far enough.

So McVitie's roped in behavioural psychologist and dating expert Jo Hemmings to put some characteristics to the ten most popular means of Jaffa Cake consumption.

Jo Hemmings explained: "You might prefer to nibble all the chocolate off before eating the sponge or go straight in for the centre. Just like Jaffa Cakes themselves, we’re all uniquely different in exactly how we choose to eat them."

And given I am FoodDevour's unofficial, official Jaffa Cake correspondent, it unsurprisingly fell to me to have a go at all of these means for pushing chocolate, jelly and sponge into your face. Cue the video!

So there you have it, the ten most popular ways to eat Jaffa Cakes. If you like them that is. But which method do you use?

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Comments (6)

  • Two bites is where it's at. Love this content, Jesse

      1 month ago
    • I’ll allow it.

      But thank you, you know I’m all about that premium content at an affordable price.

        1 month ago
  • Genius, just genius. Although who those weirdos are that separate them out.... ew.

      1 month ago
    • Who has time for it! And then the chocolate melts under your finger nails, the crumbs go everywhere and it’s just a nightmare.

        1 month ago
    • I mean, a Jaffa Cake is a perfectly packaged thing in itself... why destroy that?!

        1 month ago