- cr: Blue Apron

Blue Apron are now doing eight-meal kits for easy meal prep

Because who has time to meal prep from scratch?

48w ago

Ah, meal prep. Having all your meals for the week perfectly prepped and portioned, waiting for you in grab-and-go containers. Sounds ideal. In practice? It’s a little more difficult.

Blue Apron are trying to help, with the launch of their new meal prep delivery kits.

With their new meal prep offering, the idea is that you’ll be able to spend 90 minutes in the kitchen each week, allowing you to prep, cook and store eight individual servings of different meals.

The grub includes grain, noodle, and rice bowls, entree-sized salads, pastas, and tacos. You can take them to work for lunch or reheat at home for dinner.

The New York-based company, which is considered one of the old hands of the meal-kit sector, has a reputation for high-quality, wholesome ingredients.

Meal prep has been a big trend in recent years - with people looking to save money and stay in control of their diets when they're out and about. With our busy schedules, meal prep means we don’t have to resort to unhealthy, quick food at work or in the evenings.

Linda Kozlowski, the CEO of Blue Apron said: “Meal Prep by Blue Apron fits squarely within our strategy to unlock more flexibility in our service while serving a new segment of customers. This practice of preparing whole meals in advance to better suit schedules, manage portion size, and help reach health goals has become a movement, fueled by a network of passionate online influencers, blogs, cookbooks, and over 11 million #mealprep posts on Instagram.

“What makes our new meal prep offering uniquely Blue Apron is that we did not compromise on variety. We know monotony is one of the pain points associated with meal prep and we are proud to introduce a product that includes multiple dish selections, fresh produce, proteins, and flavorful sauces and spices, to keep mealtime interesting all week long.”

Ok so what’s actually on offer in Blue Apron’s meal prep plan? Let’s take a look at the menus...

—Signature (4 dishes, 2-servings each): Blue Apron’s most popular Signature recipes, designed as make-ahead meals. Sample recipes include: Asian-Style Beef with Zucchini Rice & Spicy Hoisin Sauce ; Baked Chicken & Olive Tapenade with Brown Rice & Zucchini

—Carb Conscious (4 dishes, 2-servings each): Recipes replace refined carbohydrates with high-fiber foods like vegetables and whole grains, all with 42g or less net carbohydrates (total carbohydrates minus dietary fiber) per serving. Sample recipes include: Currant Pesto Chicken with Quinoa & Zucchini ; Steak Lettuce Cups with Peanuts & Creamy Cilantro Sauce ;

—Pescatarian (4 dishes, 2-servings each): Recipes include fish or seafood, as well as other protein sources such as eggs and tofu, and are accompanied by sides like vegetables and rice. Sample recipes include: BBQ Tilapia & Pepper Mayo with Couscous & Cauliflower ; Italian-Style Salmon & Quinoa with Spicy Lemon Dressing

—Multi-Cooker (2 dishes, 4-servings each): Use a multi-cooker to easily prepare meats such as pulled pork or chicken in bulk, complemented by sauces and sides with vegetables and grains. Sample recipes include: Cumin-Sichuan Pork & Noodles with Cabbage & Crispy Onions ; Indian-Style Chicken & Coconut Rice with Cilantro Sauce & Almonds

The first meal prep boxes will land at subscribers' doors as soon as February 24.

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